This insurance major has 250 branches across India. It has been three years since the company started its operations in India, and it has yet to make a strong market presence. The company has a direct and indirect sales channel with more than 3000 employees working in the sales team. The main job of the sales team is to sell life insurance products in the market. An insurance agent requires product knowledge, communication skills, negotiation skills, enterprising skills, convincing skills, and analytical skills to succeed. The company has not been able to achieve even 40% of the planned target in the last three years. Insurance agents, Sales Managers, Branch Managers, and Regional Managers were all missing their targets every month, which resulted in overall poor performance. The company aims to capture 8% of the market share in the next two years, which seems to be an impossible target in the current scenario.