The client is a global leader in Sedans and Hatchbacks with an extensive presence worldwide. The company comes out with 3-4 new models/version upgrades each year. They have been enjoying a loyal customer base for a long period of time. It has been observed that with more digital penetration, competition increases multifold, and the new digital age customer requires personalized attention and an extremely rewarding experience.
Internal research suggested that the sales team struggled to build a customer-centric sales culture and establish long-term customer relationships.